Before
The starting point.
- 3 Partner Managers, each relying on some outreach.
- An opportunity to organise prospecting and add dedicated lead generation.
Selected work / Previous leadership role
Scaling business development
From ad hoc outreach to an organised prospecting approach, with a larger Partner Manager team and a new BDR function.
2×
Lead volume for the whole team
The result
More capacity. Twice the lead volume.
After
What changed.
3 → 6 Partner Managers
Three new hires expanded the existing team.
3 BDRs
A new business development team actively created leads for the Partner Managers.
Organised outreach
A shared approach in a new CRM replaced ad hoc outreach.
The commercial work
The work behind the change.
Outreach & CRM
Moved the team to a new CRM and organised its outreach.
Partner Manager capacity
Added three Partner Managers to the existing team of three.
A new BDR team
Built a dedicated team of three BDRs to generate leads for the wider team.
Lead generation
Connected the new BDR function with the Partner Managers and aligned Sales, Marketing and Content around lead generation.
Does this challenge sound familiar?
A 30-minute introduction to discuss your situation and the next step.