Sales still depends on you.
You have a team, but priorities, deals and decisions still come back to the founder.
Fractional leadership
Commercial leadership,
part-time.
Set commercial priorities, lead the team and turn decisions into progress. Experienced leadership within an agreed remit.
Start with a 30-minute conversation about your team and priorities.
When you need someone to lead.
Your team needs direction.
Give managers and sellers clear priorities, regular coaching and a shared review rhythm.
Change needs an experienced owner.
Lead an agreed commercial change while building the team's ability to run it.
Two ways to work together
Choose the level of involvement.
Focused Leadership
€3,200 / month
Up to 4 reserved days per month
Commercial direction and operating cadence. Your internal manager leads the team day to day.
- Priorities with owners, measures and review dates
- Leadership and pipeline reviews
- Manager coaching and selected deal support
- Monthly reporting and documented next steps
Embedded Leadership
€6,400 / month
Up to 8 reserved days per month
Direct team leadership and hands-on execution within agreed working blocks.
- Team direction within an agreed remit
- Pipeline and forecast decisions
- Coaching for managers and sellers
- One execution priority and monthly reporting
Initial 3-month commitment. Fees exclude VAT. Scope, decision rights, team size and working blocks are agreed before we start. Reserved capacity includes preparation, reporting and communication.
A clear start. A regular review.
Discuss
Explore your priorities, the team you have and where leadership is missing.
Define
Agree the remit, authority, capacity, sponsor and cover between working blocks.
Start
Set the baseline, review rhythm and first priority with an owner and a review date.
Review
Assess progress each month. Review internal capability and the next remit after 90 days.
See how Dana has approached pricing, partnerships and team building in previous leadership roles ↗.
Common questions
Agree the working arrangement.
Does this fit a founder who is still selling alone?
The standard Fractional options work with an existing commercial team. If you are selling alone, a focused project can help define the model and hand it over. Start with the Diagnostic when the constraint is unclear.
Who decides the priorities and decision rights?
Dana and the sponsor agree the commercial constraint and first execution priority. The proposal records team responsibility, budget and hiring authority, escalation paths and review dates. The sponsor retains decisions outside the agreed remit.
How do we measure success?
We agree a baseline and measures that fit the constraint: volume, cycle speed or conversion. Depending on the priority, that can include stage conversion, sales-cycle time or forecast accuracy. Each priority has an owner and review date; progress is reviewed in the monthly management report. Data gaps become a measurement plan.
What if we need more than eight days per month?
We scope additional capacity or a greater interim remit before committing to it. The proposal sets the responsibility, internal coverage and schedule needed for that arrangement.
How do working blocks and availability work?
Days are reserved in agreed working blocks. Actions and requests between blocks are handled during those blocks. Your internal management and escalation cover are agreed at intake. The engagement has no on-call commitment.
What are the commitment and commercial terms?
The initial commitment is three months, followed by monthly continuation with 30 days’ written notice. Monthly fees are billed in advance.
Capacity is reserved per calendar month. Unused days do not automatically roll over. Rescheduling and cancellation treatment are agreed in the contract. Additional capacity or a new major workstream requires a revised agreement.
Need a defined deliverable instead?
Explore a focused project for a specific commercial challenge.