Sales performance
13% → 19%
Win rate in two quarters
Pricing, coaching and operating cadence.
Read the caseCommercial strategy & leadership
Build a commercial
model that works.
And a team that can run it.
dnache helps founders sharpen their offer, pricing and sales process, or lead the commercial team on a fractional basis.
Founder-led sales. Unclear pricing. A team that needs direction.
Dana CheragwandiAmsterdam15+ years in sales, growth and partnerships
About DanaFrom previous leadership roles
Commercial decisions. Results in practice.
Partner-led growth
15% → 86%
Partner-led share of revenue
Pricing, channel strategy and partner incentives.
Read the caseWhat your team receives
Clear decisions. Tools your team can use.
Package comparison
Pricing & packages
| Comparison | Entry | Growth | Scale |
|---|---|---|---|
| Buyer | Solo | Team | Multi-team |
| Need | Get started | Grow usage | Coordinate |
| Includes | Core tools | Higher limits | Admin controls |
Pricing & packages
A pricing model and sales explanation.
Deal progression
Pipeline & forecasting
Qualify
- Need confirmed
- Buyer identified
Validate
- Value agreed
- Decision mapped
Commit
- Terms agreed
- Next step dated
Pipeline & forecasting
Stage criteria and a shared review method.
Role scorecards
Team design
| Role | Responsibility | Success measure |
|---|---|---|
| Seller | Progress deals | Qualified pipeline |
| Manager | Coach the team | Forecast quality |
| Founder | Set priorities | Decisions made |
Team design
Role scorecards and a clear hiring order.
Example formats, not client work. Your deliverables are tailored to the agreed scope.